There are many ways of marketing brand. One lucrative way that seems to gain traction in the market is new mover marketing. This kind of marketing targets people who are moving. If you are not marketing your brand to new movers, you could be missing out valuable opportunities to earn revenue. When moving, people seek new products and services as they settle in their new homes.
New mover marketing offers a lucrative strategy to increase your brand revenue and build a loyal customer base. Your target is new overs by using relevant and personalized marketing. This article will explore several steps to turning new movers into loyal customers.
The Advantages of Marketing to New Movers
Before we look at these steps, it is crucial to understand the importance of targeting new movers.
- Untapped Market
A large number of people move every year, representing an untapped market. New movers are unfamiliar with the businesses in the new place. Therefore, reaching out to them first can help your brand gain valuable customers and build a strong loyal customer base.
- High-Value Customers
New movers spend a huge percentage of money on moving. They mostly need new services and items. Additionally, they have a higher customer value if you are able to reach them before your competitors. Utilize consumer data for direct mail, social media and other channels to gain your audience.
- Approachable to Marketing
New movers are in a state of transitioning. At these time, they are seeking new products and services to settle in. That means they are more likely to buy through various channels. Therefore, crafting relevant and personalized messages can help build brand loyalty and create a long-term professional bond.
Steps to Turning New Movers into Loyal Customers
There are various things you can do to tap into the market and acquire new customers.
- Build Your Audience
Your new mover marketing campaign will be successful if you have a strong audience. It involves knowing and targeting consumers who are likely to be interested in your services or products. So, start by defining your ideal audience using data to acquire customers. It is also crucial to understand the different stages of moving journey and set up your audience accordingly. They include possible movers, likely movers, verified pre-movers and post movers. Once you understand them, it will be easier to craft your strategies and messaging targeting each category.
- Target Multiple Channels
New movers purchase from multiple channels. Understand that at this point, most movers do not know the brands in the new communities. Converting them into new customers will not be as easy as messaging them. You need to create an impressive first impression. Something that is relevant, personalized and cohesive. Make good use of omnichannel marketing to reach prospects across multiple channels.
Deliver your messages across multiple channels like social medial, direct mail, email marketing. Connected TV and search. This combination will help you create a seamless journey and maximize engagements. Targeting across channels will also help maximize conversion rates.
- Follow Up
The moving process has various stages and there is an endless list of things a mover has to do. That is why it is advisable to target them across these stages- before, during and after moving. A large percentage of movers anticipate buying items before moving. That is why targeting them early with consumer insights is key to a successful new mover marketing program. So, keep your conversations going and remind movers of your services or products throughout the journey.
End Note
Reaching new movers and driving revenue growth is possible if you know the right steps to take. Understand the importance of building your target audience and utilizing multiple channels. Most importantly, look for solutions to help create a seamless customer journey.
