Demand for high-grade furniture pieces is on the rise in India. Whether it is setting up a new home or renovating an existing residential space or upgrading a commercial space like office, the consumers are widely preferring branded furniture products. High durability and superior aesthetics are the major considerations driving the choices of the customers when it comes to furniture. The Indian furniture market features both indigenous and global brands competing with each other for market space.
Furniture companies in India are increasingly focusing on expanding their product portfolios, adapting consistently to cater to the changing consumer demands and leveraging digital channels to reach a wider audience. Let’s have a look at some of the major companies dominating the Indian furniture market.
1. Godrej Interio
Godrej Interio, a part of the Godrej Group conglomerate, offers a wide range of home and office furniture products, such as sofas, chairs, almirahs, wardrobes, beds, dressing tables, chest of drawers and more. The products are categorised on the basis of their nature and type of space, such as living room, office, kitchen, bedroom and so on. Interior designer services complete with customised furniture pieces are also offered to the customers.
Godrej Interio also provides a number of additional services, such as annual maintenance for furniture products, reupholstering, repainting and refurbishing. The company has dedicated stores located across India.
2. IKEA
IKEA is a Swedish furniture company with a significant presence in the Indian furniture market. It offers a wide range of furniture products, such as sofas, tables, dining furniture sets, desk and chair sets, bookcases and shelving units, outdoor furniture, room dividers, cabinets, wardrobes, bar furniture and more. The product portfolio of this company also include lighting products, kitchenware and tableware, home textiles, home electronics, modular kitchen products and decorative items.
IKEA furniture products come in flat-packed ready-to-assemble condition. The company operates both physical stores in multiple Indian cities and a dedicated online store.
3. Durian
Durian is a leading furniture brand catering to the customers in both residential and commercial segments. It is particularly known for its wide range of sofas, such as fabric sofas, premium sofas, leatherette sofas, reclining sofas, sofa cum beds and more. Other furniture products available under this brand include beds, office and living room chairs, tables, chest of drawers, shoe racks, TV and media units and dining furniture sets.
Durian operates 6 manufacturing facilities at present and has 55 stores across India. The company also has a dedicated online store.
4. Wooden Street
Wooden Street is a specialist in solid wood furniture products which can be customised to suit the specific needs of the customers. It offers a wide range of furniture pieces for both homes and offices. The product portfolio include sofa sets, coffee and side tables, beds, wardrobes, dressing units, television units, dining table and chair sets, wine racks, bar furniture, file cabinets, office tables, workstations, book shelves, wall shelves, magazine racks and chest of drawers.
Wooden Street started as an online brand of furniture but has over 100 stores and more than 350 delivery centres across India at present.
5. Urban Ladder
Urban Ladder is a well known furniture brand specialising in furniture pieces featuring minimalistic and functional designs coupled with superior aesthetics. It offers a diverse range of furniture products, such as sofas, beds, wardrobes, coffee tables, side tables, bookshelves, television units, dining table and chair sets, shoe racks and more. Overall, the customers get access to many options under various categories like storage, living room, dining room, study, bedroom and others.
Urban Ladder has more than 50 stores located in multiple cities across India, including Delhi-NCR, Mumbai, Bangalore, Hyderabad, Kolkata, Ahmedabad, Indore and Lucknow.
6. Nilkamal Limited
Nilkamal Limited is a popular brand in the plastic furniture segment offering a premium collection of plastic furniture pieces, such as plastic armchairs, plastic sofas, plastic wardrobes, plastic stools, plastic bath cabinets, plastic dining tables and more. However, the company has diversified into wooden furniture pieces as well and manufactures wooden beds, wardrobes and dining furniture sets.
Nilkamal operates physical stores in multiple cities across India. It also has a dedicated online portal to enable customers to order its products which are shipped within 10-15 days.
7. Damro
Damro is a leading manufacturer of modern and traditional furniture pieces with a diverse product portfolio. It offers a large selection of sofas, recliners, centre tables, television stands, wall units, bookshelves, cabinets, 2/3/4 door wardrobes, king and queen sized beds, dressing tables, side tables, shoe racks, dining furniture sets, high and low back office chairs, office tables, conference tables, study tables and accessories like mattresses.
Damro has a network of over 115 retail outlets in India and a total of 240 showrooms in South Asia. The company offers delivery services for its products in specific cities in India.
8. Hometown
Hometown is a leading home furniture brand owned by Praxis Home Retail Limited. It offers a wide range of home furniture pieces, such as sofas, recliners, beds, TV units, centre tables, dining tables and chairs, modular wardrobes, study tables and more. The furniture products are available in both solid and engineered wood variants. Special packages curated for various home areas like bedrooms, living rooms and dining rooms are also offered to the customers.
Hometown is present in 24 cities across India with more than 6.5 lakh square feet of retail space.
9. Wipro Seating Solutions
Wipro Seating Solutions specialises in ergonomic chairs for offices and other institutions. Its product offerings include public seating chairs, lounges, executive chairs, boardroom chairs, classroom furniture, cafe chairs, training chairs and more. The chairs are made of high-quality materials, including premium fabric, leather and mesh.
Wipro Seating Solutions’ clientele includes a number of global companies, such as Volkswagen, Reliance, Tata, Deloitte, Mercedes-Benz and more.
10. Natuzzi
Natuzzi is a leading Italian brand of furniture having a presence in multiple countries, including India. Its products like beds, sofas, tables, armchairs and others are sold under Italia and Edition collections. The furniture products of this brand are characterised by a blend of form, function, comfort and style.
Conclusion
Indian consumers are increasingly preferring multifunctional and modular furniture made of high-quality materials and the top brands are constantly improving their products to fulfil the demands of the customers. The industry leaders and top brands are setting the trends in the Indian furniture market.
